Kenwood Stereo

In 2008, JVC merged with Kenwood Corporation to create JVCKenwood. JVC sold their electronic products in their home market of Japan under the "Victor" name with the His Master's Voice logo, but used the name JVC or Nivico in the past for export due to differing ownership of the His Master's Voice logo and the ownership of the "Victor" name from successors of the Victor Talking Machine Company. In 2011, the Victor brand for electronics in Japan was replaced by the global JVC brand. However, the previous "Victor" name and logo is retained by JVCKenwood Victor Entertainment, and is used as JVCKenwood's luxury HiFi marque.

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